FlyerFlo learns to serve two masters

This is the final instalment in a series that follows the winter 2013 cohort of JOLT, an early-stage accelerator program at MaRS Discovery District dedicated to building high-growth web and mobile startups that promise to transform the way consumers and businesses interact with technology. This week, FlyerFlo discusses how they’re learning to address two sides of the business equation.

The impetus behind the founding of FlyerFlo was a mobile gaming app for consumers. However, chief executive Clayton Tso and co-founders Joannes Chan, chief technology officer, and Mark Hopson, chief operating officer, were struggling with how the game could make money.

“Someone suggested adding advertising. But who looks at ads when they’re gaming. Then the idea came up, why not make an app that’s just ads?”

Mr. Tso contends he had been thinking about the concept long before that when he had moved to a condo and was getting inundated with promotional flyers. Having been a frugal university student always on the lookout for sales and price matches, he understood the value of an app that would combine flyer promotions through a single, easy-to-use interface.

“I knew there had to be a better way to look for deals. But it needed to be super simple to use.”