Investment Accelerator Fund, RBC, and GTAN Investors all participating
TORONTO, ON, Oct 30th, 2013/ Greengage Mobile (@greengagemobile), is pleased to announce a $1 million funding round from the Investment Accelerator Fund (IAF), the RBC Generator Fund, and investors from Waterloo-based Golden Triangle AngelNet (GTAN). The Toronto-based company is a software provider that focuses on enabling and rewarding positive environmental, wellness, and community behaviours through its mobile platform. The funds will be used to meet growing customer demand and roll out additional features on the mobile app, and the web-based management platform.
Greengage Mobile is a market leader in facilitating and rewarding positive behaviours through mobile engagement. It is quickly becoming the go-to resource for companies, not-for-profits, and governments that are looking to engage their employees and citizens in healthy living, green, and community initiatives on a large scale. App users are recognized immediately for taking positive health actions, being green, or contributing to their community through a rewards system. The management and analytics platform provides administrators with the ability to establish and monitor specific metrics, with powerful data that supports program enhancements and reporting.
According to KPMG’s 2011 Review of the Global State of CSR, 95 per cent of the world’s largest companies are reporting on corporate sustainability. However, the Brighter Planet Employee Engagement Survey shows that on average only 10-14 per cent of employees are actively engaged in these programs. The issue of engagement and participation continues to be an elusive challenge, however Greengage Mobile has been able to make great strides by raising engagement rates in programs from the traditional 10-14 per cent to upwards of 70 per cent with their clients.
“The commitment by our investors is a testament to the tremendous results that Greengage has been able to achieve in the market. Over the past 12 months, we’ve launched the Greengage Mobile platform across several organizations, including finance, accounting, manufacturing, and higher education,” said CEO Lindsey Goodchild.
Greengage Mobile is grateful for the support of their advisors and investors and looks forward to becoming a world leader in mobile-first engagement that facilitates and rewards positive behaviours.
About Greengage Mobile
Greengage Mobile (@greengagemobile) is a web and mobile software platform that is designed to engage and drive adoption of health/wellness, community, and green actions on a large scale by prompting and rewarding positive behavioral changes through mobile. Founded in 2010, Greengage Mobile is headquartered in the heart of Toronto, Canada and is backed by the MaRS IAF, RBC Generator Fund, and GTAN investors. For more information please visit www.greengagemobile.com.
About MaRS Investment Accelerator Fund
The Investment Accelerator Fund (IAF) (@MaRSIAF) provides seed funding to qualified emerging companies in Ontario. A critical component of the Ontario Network of Entrepreneurs (ONE), the IAF supports the launch and development of innovative companies in Ontario’s priority sectors of advanced materials and manufacturing, information technology, cleantech and life sciences. To learn more, visit http://iaf.marsdd.com.
About RBC Social Finance Initiative
The RBC social finance initiative, launched in 2012, is a multi-million commitment to help ignite social and environmental change through investment activity. This commitment includes the $10-million RBC Generator, a pool of capital dedicated to financing enterprises addressing social and environmental challenges,; a $17-million investment of RBC Foundation assets into socially responsible investment funds; and strategic partnerships to catalyse the growth of social finance in Canada. For more information visit www.rbc.com/socialfinance.
About Golden Triangle Angelnet
The Golden Triangle Angelnet (GTAN) is incorporated as a not-for-profit organization in Ontario and was approved by the Angel Network Program (ANP) to establish an angel network group in the Golden Triangle Region. GTAN’s more than 100 members have invested in 36 early stage companies over the past 4 years. For more information about GTAN or local angel investing, please visit their website at www.goldentriangleangelnet.ca.
Lindsey Goodchild, Greengage Mobile Inc., @lindsgoodchild 647.981.5752 firstname.lastname@example.org