Playing to the right audience key to Singspiel’s success

This series follows the Winter 2013 cohort of JOLT, an early-stage accelerator program at MaRS Discovery District dedicated to building high-growth web and mobile startups that promise to transform the way consumers and businesses interact with technology. This week, Singspiel shares its thoughts on finding the right market fit for a unique concept.

Singspiel co-founders Arian Rahbari and Ivan Cheung knew they had a great idea when the prototype for a music education app they developed at the University of Waterloowon the best entrepreneur award for the systems engineering department and audience members attending the demo offered to buy it right away.

“It wasn’t even a product; it was just a proof of concept,” Mr. Rahbari says.

The two had worked on the algorithm for eight months as part of a fourth year project.

“We were so encouraged to pursue the concept further and commercialize it, we decided to work on developing it until we had something presentable.”

Now they’re at JOLT, focusing on what they need to do to get Singspiel into the right people’s hands.